This 1971 column finds Bayard Rustin weighing in on the debate over “Negro,” “Black,” and “Afro-American,” offering a pointed critique of what he saw as an overemphasis on symbolic change. He argues that shifting terminology cannot substitute for the material struggle against poverty and inequality, and warns that such debates risk distracting from the movement’s economic goals. Rustin ultimately defends the term “Negro” as part of a broader strategy focused on coalition-building, full employment, and structural change.